I have been analysing two particular magazines so that I can understand how magazines are general structure and what features they include. The two magazines I’ve chosen are Kerrang and Metal Hammer, this is because both of these magazines are rock music magazines (with Kerrang featuring general rock with artist like linkin park and 30 seconds to mars etc. While Metal Hammer features mainly hard rock and heavy metal with artist like AC/DC Disturbed etc) and are both very successful and popular magazines. This leads me to believe that studying them well help to get and understanding of how high quality magazines are made.
Music
Music
Friday, 28 January 2011
For this project will be focusing on creating a magazine based on rock music. This means that my intended reader will be someone who is in to rock music (ranging from soft rock to heavy metal). My target audience is mostly going to be males aged 20-40, this is because the music i feature will mainly consist of general rock (which appeals to young adults) and heavy metal (which appeals to middle age adults). General statistics show that male readers (most of which being ether young or middle aged adults) tend to buy rock magazines compared to females since 16% of average rock magazine sales are from women where as the other 84% are men. Plus rock music is generally viewed as a more ‘mainly’ type of music and most rock bands/artist are male.
Monday, 24 January 2011
Second Post
Atfer studying several front covers of the NME music magazine I was able to understand how they generally construct their magazine covers. First off the NME logo is always in the top lefthand corner of the front cover which makes the magazine easy to identify. This is also helped by the font style used and colour, the font style is very bold and rather simple and is used on every peice of text on the front cover including the teasers. The colours used are often red, blue, black, and white, these colours go well with the font style since they very bright bold colours.
One image often takes up the entire magazine whether it being an image of the main artist/band feautred of something else (e.g. a record) this contrast with the over-all layout of the front cover since the text is layed out in similar postion in each magazine. The magazine layout also effects how NME attract and satisfy their audience. Before I get into that I need to explain that NME's general audiences are young adults, this is becuase most of the artist featured are mainly rock (which is what most young adults are in to) artist like Artic Monkeys and Coldplay but they also featured artist I never heard of like Beady Eye, Kasabian, Wild Beasts etc.
The langauage used in the magazine was also a lot more adult because I noticed drugs being mentioned and they used words like “In a world drowning in musical disinformation we're shit–shovelling Vikings”. Occasionally they will featured artist like Willow Smith and Cee Lo Green to expand their audience and make the magazine a lot more varied. NME’s main method off attracting audiences is to advertise themselves on the internet through websites like their very own blog, Facebook, Twitter and so on.
The artist/bands featured on the front cover can help to attract NME's audiences and also satisfy it's customers since the artist/bands feautred are often big name artist like Arctic Monkeys. They also have a service called RSS feed which is their way of letting you know about the latest magazine previews via Email which keeps their audiences update on what’s going on.
On average NME have around 369,000 readers and sell about 38,486 units per year making around £96,215 through magazines sales (magazine prices are £2.50 on average). Recent statistics have shown that the overall NME magazine sales have dropped by a least 20% in the last year which is mostly likely due to having several online pages that feature most of the information in the magazine (e.g. Their own website, Facebook, Twitter etc).
One image often takes up the entire magazine whether it being an image of the main artist/band feautred of something else (e.g. a record) this contrast with the over-all layout of the front cover since the text is layed out in similar postion in each magazine. The magazine layout also effects how NME attract and satisfy their audience. Before I get into that I need to explain that NME's general audiences are young adults, this is becuase most of the artist featured are mainly rock (which is what most young adults are in to) artist like Artic Monkeys and Coldplay but they also featured artist I never heard of like Beady Eye, Kasabian, Wild Beasts etc.
The langauage used in the magazine was also a lot more adult because I noticed drugs being mentioned and they used words like “In a world drowning in musical disinformation we're shit–shovelling Vikings”. Occasionally they will featured artist like Willow Smith and Cee Lo Green to expand their audience and make the magazine a lot more varied. NME’s main method off attracting audiences is to advertise themselves on the internet through websites like their very own blog, Facebook, Twitter and so on.
The artist/bands featured on the front cover can help to attract NME's audiences and also satisfy it's customers since the artist/bands feautred are often big name artist like Arctic Monkeys. They also have a service called RSS feed which is their way of letting you know about the latest magazine previews via Email which keeps their audiences update on what’s going on.
On average NME have around 369,000 readers and sell about 38,486 units per year making around £96,215 through magazines sales (magazine prices are £2.50 on average). Recent statistics have shown that the overall NME magazine sales have dropped by a least 20% in the last year which is mostly likely due to having several online pages that feature most of the information in the magazine (e.g. Their own website, Facebook, Twitter etc).
First post
Hey guess this is my first blog post :)
I have done some deep research into the music magazine NME.
NME was created in 1952 by Maurice Kinn and stared out as it's own newspaper. After Maruice Kinn died in the year 2000 it was taken over by Steve Sutherland (though from a technical stand point NME is owned by Time Warner) in 2002 and has since become a proper magazine thanks to advances in technology like computer programs like photoshop and overall industrial advances. The magazine is sold in most supermarkets like sainsbury's and tesco's but also newsagents and other stores like WHSmith. NME also has and online version of the magazine after signing with John Menzies in 2009 (so that they could have an online distrbutor) which can be downloaded from Zinio Digital magazines.com or on the iPad apps store. There is little to-no difference between the hard copy version and the online version apart from the price (£2.30 for hard copy and £1.75 for the online version).
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