Second Post

Atfer studying several front covers of the NME music magazine I was able to understand how they generally construct their magazine covers. First off the NME logo is always in the top lefthand corner of the front cover which makes the magazine easy to identify. This is also helped by the font style used and colour, the font style is very bold and rather simple and is used on every peice of text on the front cover including the teasers. The colours used are often red, blue, black, and white, these colours go well with the font style since they very bright bold colours.

One image often takes up the entire magazine whether it being an image of the main artist/band feautred of something else (e.g. a record) this contrast with the over-all layout of the front cover since the text is layed out in similar postion in each magazine. The magazine layout also effects how NME attract and satisfy their audience. Before I get into that I need to explain that NME's general audiences are young adults, this is becuase most of the artist featured are mainly rock (which is what most young adults are in to) artist like Artic Monkeys and Coldplay but they also featured artist I never heard of like Beady Eye, Kasabian, Wild Beasts etc.

The langauage used in the magazine was also a lot more adult because I noticed drugs being mentioned and they used words like “In a world drowning in musical disinformation we're shit–shovelling Vikings”. Occasionally they will featured artist like Willow Smith and Cee Lo Green to expand their audience and make the magazine a lot more varied. NME’s main method off attracting audiences is to advertise themselves on the internet through websites like their very own blog, Facebook, Twitter and so on.

The artist/bands featured on the front cover can help to attract NME's audiences and also satisfy it's customers since the artist/bands feautred are often big name artist like Arctic Monkeys. They also have a service called RSS feed which is their way of letting you know about the  latest magazine previews via Email which keeps their audiences update on what’s going on.

On average NME have around 369,000 readers and sell about 38,486 units per year making around £96,215 through magazines sales (magazine prices are £2.50 on average). Recent statistics have shown that the overall NME magazine sales have dropped by a least 20% in the last year which is mostly likely due to having several online pages that feature most of the information in the magazine (e.g. Their own website, Facebook, Twitter etc).