For this project will be focusing on creating a magazine based on rock music. This means that my intended reader will be someone who is in to rock music (ranging from soft rock to heavy metal). My target audience is mostly going to be males aged 20-40, this is because the music i feature will mainly consist of general rock (which appeals to young adults) and heavy metal (which appeals to middle age adults). General statistics show that male readers (most of which being ether young or middle aged adults) tend to buy rock magazines compared to females since 16% of average rock magazine sales are from women where as the other 84% are men. Plus rock music is generally viewed as a more ‘mainly’ type of music and most rock bands/artist are male.